Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Seminar in Communications. (4 Hours). Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Legal Argumentation, Advocacy, and Citizenship. Sound Production for Digital Media. Boston, MA. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Opens New Window. (3 Hours). Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. 2022-2023 Northeastern University Rhetoric and Justice. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. COMM2300. (3 Hours). 617.373.2000 MKTG6280. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. COMM2301. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . (4 Hours). COMM3750. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Job Summary. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 Covers a proven selling process and presents compelling solutions to customers. 360 Huntington Ave., Boston, Massachusetts 02115 Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Rachel Mamone | Communications Specialist. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. (4 Hours). Communication Studies at Northeastern. (3 Hours). The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. (4 Hours). Free Speech: Law and Practice. Marketing and Communications Manager. Northeastern University. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. MKTG6295. MKTG4983. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Succeeding in the Platform Economy. Independent Study. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. MKTG6224. (4 Hours). (3 Hours). Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Digital Marketing. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Closest T stops: . COMM3320. Gaining Customer Insight. (3 Hours). Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Opens New Window Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. MKTG6286. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . (4 Hours). Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. People. (3 Hours). Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Offers students the opportunity to gain hands-on experience in the communications industry. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Communication and Privacy. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. (4 Hours). Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Explores business-to-business and business-to-customer strategies. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. (4 Hours). Special Topics in Communication Studies. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Covers both the business and the technical aspects of being a voice talent. Quantitative Analysis of Consumer Data. Youth and Communication Technology. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. About the Opportunity. Tons of great salary information on Indeed.com (4 Hours). Communication and Quality of Life. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Health Communication Campaigns. Health Communication Campaigns. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Designed to improve students' critical understanding of the visual, in its various forms, for communication. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). The Assistant Director will develop the strategy in . D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Taught in London. (3 Hours). Emphasizes the production and successful interaction with electronic and traditional supportive media. Explores historical, technical, and theoretical aspects of special effects. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Health Communication. About the Opportunity. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Production Capstone. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. (4 Hours). Offers an advanced course in defining and managing an organizations product-market strategy. | Sex, Relationships, and Communication. (4 Hours). Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . (4 Hours). (4 Hours). Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Independent Study. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. College of Social Sciences and Humanities. Further information about the Independent Studies Program can be obtained from concentration coordinators. (4 Hours), COMM6501. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Class Schedule: Monday-Friday. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. COMM3530. MKTG6216. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Elements of Debate. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. COMM2350. COMM3501. COMM2100. (4 Hours). Attribute(s): NUpath Societies/Institutions, COMM1210. Boston, MA 02115 As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) (4 Hours). 360 Huntington Ave. TTY 617.373.3768 Arguing Human Rights. Argumentation Theory. COMM2534. (4 Hours). Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Also examines contemporary issues in marketing that can affect organizational success. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. 2022-2023 Northeastern University (4 Hours). Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. COMM2650. . Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Communication and Inclusion. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). MKTG6287. Creating and Sustaining Customer Markets. (4 Hours). Minimum of 3-5 years of professional experience in communications, marketing, or journalism. (4 Hours). Full-Time. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. COMM6304. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element).
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northeastern university marketing and communications